Fleetly is based on user fitness goals and outputs customized motivational goals through a small number of user settings. The software quickly tracks a user's workouts, assesses their current financial level, and allows them to compare with friends or other active users. In the process, the software motivates users through challenges, leaderboards and medals, and can also be rewarded for recognition by peer users.
Fleetly uses a variety of metrics such as calorie burn, body size, and weight loss to Country Email List determine a user's fitness level. Fleetly wants to differentiate itself from other sports apps by covering all available sports activities.
Foodzy is an app that allows players to compare, compete and collaborate over the internet, with the aim of enabling participating users to maintain a healthy lifestyle. The app rewards users for healthy or interesting eating habits with medals, it also allows users to discover other users with similar eating habits, and can share healthy recipes on major social platforms.
The video account started from being badly sung, and countless popular concerts have brought the video account back to life. This article talks about why the new match point of brand marketing is a video account. Let’s take a look.
After experiencing a series of popular concerts this year, 618 live broadcasts and other explorations, from the feedback from industry insiders, the market's interest in and understanding of video accounts are also rising.
The first wave of native information flow advertisements for the video account was also launched on July 18, which just corresponds to Tencent’s plan for the video account in its 2021 annual report, “The video account will provide important commercialization opportunities, including short-term advertising. Video streaming ads, live streaming rewards and live streaming e-commerce”.
Needless to say, native advertising, the first feeling of browsing experience is smooth, the content is naturally integrated into the information flow of the video account, and the post-link conversion and interactive sharing are also very natural. But in addition to experience, what is the most worthwhile angle to explore for native advertising on video accounts, or what are the differences?
Video expression is the main proposition of the next decade in the content field. In addition, native advertising has always focused on content interaction, so when they superimpose the advantages of WeChat social ecology, the video account product actually constitutes the trinity of "content + social + community". With this premise, we can understand the advantages of the commercial layout of video accounts.
In my opinion, this step taken by the video account in the process of careful exploration, in terms of commercialization, how to continue to improve the efficiency of advertising after completing the basic capabilities is a protracted battle that requires patience and direction; For brands, native advertising is an accelerator for improving the construction of video account platforms. In the future, the greater imagination of video accounts is how to complete the construction from short-term traffic scene layout to long-term brand position.
The first wave of advertisers to place native ads on video accounts was BMW China, which is very reminiscent of the first Moments ads.
BMW China was the first person to eat crabs when the Moments advertisement was launched seven years ago. Seven years later, they tested the waters again with the first batch of video account native advertisements.
Such a lasting repurchase is quite rare in the marketing world, but in the WeChat ecosystem, I can understand it.